Accelerate Stage

Brought to you by ACM Health Care, the Accelerate Stage is a dedicated stage on the exhibition floor giving participants the fuel to hit accelerate on their audiology careers and businesses. From career advice through to setting up practice and practice management, this relaxed informal stage is where we will have a range of panels, debates and unstructured discussion sessions.

Brand. Inside, out.

Date: Monday 4 May 2020
Time:
1130 – 1300
Venue: Crown Perth
Cost: Complimentary for Conference delegates

CPD Points: 1.5 CPD Points Category 1

Speakers
Suzanne Waldron & Katherine Toates

Overview
Branding is important as it enables your community and customers to understand who you are, and how you serve them. Too many people confuse their brand, complicate it and are inconsistent which affects their efforts in business. This workshop is designed to provoke your thoughts about you as a brand, and then your business as a brand.

Join Suzanne Waldron (behavioural change facilitator), and Kat Toates (marketing guru) to explore your brand from the inside out.

Inside brand.

  • It matters what you believe about yourself before you tell anyone else about it
  • What do you value and how do you stay true to that in all places in your life?
  • Brand isn’t only marketing, it’s about how you show up consistently in yourself
  • Do you actually really know what you are selling? What’s the true problem you solve?

Outside brand.

  • What is a ‘personal brand’
  • Is it important?
  • What benefit or purpose does it serve for me and/or my business?
  • How do you build and develop your personal brand
  • Top tips for building your personal brand
  • Personal brand examples

New game, different rules: what audiologists need to know about different business models to strategise their game plan

Date: Tuesday 5 May 2020
Time:
1330 – 1500
Venue: Crown Perth
Cost: Complimentary for Conference delegates

CPD Points: 1.5 CPD Points Category 1

Speaker
Gerhard Stoop

Overview
The hearing health industry is rapidly changing with new players and new business models entering the Australian market over the past few years. This includes well known retail brands (Costco and Specsavers), Big Tech (Apple and Google) as well as the emergence of start-ups (Nuheara) and consumer electronics (Bose). The emergence of hearable technology and the approval of the 2017 OTC Hearing Aid Act , will further influence business models and distribution channels. This session will explore different business models including referral networks, buying groups, mHealth and franchising options. Alternative distribution channels and finance options will also be explored. The session will culminate in a panel discussion.

Recruitment and finding the right fit – For Employers and Employees 

Date: Tuesday 5 May 2020
Time:
1530 – 1700
Venue: Crown Perth
Cost: Complimentary for Conference delegates

CPD Points: 1.5 CPD Points Category 1

Speakers
Carl Sagun & Christian Sagun

Overview
How to recruit the best of the best for your business? (part 1)

Finding the audiologist who has the necessary technical and clinical skills and experience while ensuring they are the right cultural fit for your team can be challenging. This session will highlight key attributes to look for in a candidate when recruiting audiologists. ACM will walk you through the process for developing a job brief and articulating the job description ensuring it addresses both the professional and cultural sides of your organisation. Finally, ACM will share tips on how to market your organisation to audiologists and how to attract and retain the best audiologists.

The panel will share their tips, tricks (and maybe a few war stories) on measures they take to find the right Audiologist for their practice. The panel session will give business owners an opportunity to reflect on their business values and goals when recruiting audiologists.

Finding you the right job – preparing yourself for the right organisation (part 2)

Do you want to drive your career growth and stay ahead of the pack? In this session, ACM will share insight on what employers look for in their top talent. The session will provide you with practical tips on how to make yourself more “ marketable” by highlighting your talents, aspirations and background. The session will also provide you with tips on CV writing, interview preparation and post interview etiquette.

How to read your clients correctly: practical tips on how to stand out from the crowd and be the best clinician you can be (part 1) and

Dealing with difficult clients and keeping your sanity: three brain-based strategies every audiologist should know (part 2)

Date: Wednesday 5 May 2020
Time:
1100 – 1230
Venue: Crown Perth
Cost: Complimentary for Conference delegates

CPD Points: 1.5 CPD Points Category 1

Speakers
Kelly-Mare Korcek (part 1)
Gerhard Stoop (part 2)

Overview
How to read your clients correctly: practical tips on how to stand our from the crowd and be the best clinician you can be (part 1)

Isn’t it the best when you and your client just ‘click’ and helping them hear better is so easy… fun even. And yet other times, you have that appointment where interaction is a bit stilted and almost awkward. This may be because we all fall into certain personality style categories and understanding how to interact with someone that is different to you can be the key to a flowing connection with all clients.

We will look at the Driver, Analytical, Amiable and Expressive personality types and find out real life solutions to dealing with each client type. This can totally change the way you deal with each patient personally and give you useful tips which can be applied straight away in your day to day interaction. Let’s meet client’s need more personally rather than providing the same cookie cutter solution.

We will also discuss ways in which to stand out from the crowd, be the best Clinician in Audiology your client will ever interact with and grow your own personal word of mouth referrals.

Dealing with difficult clients and keeping your sanity: three brain-based strategies every audiologist should know (part 2)

Human interactions are complex and adding hearing loss into the equation increases the complexity. Communication is at the heart of what we do and miscommunication or misinterpretation can often lead to conflict. Using the neuroscience underlying conversations allow you to implement brain-based strategies to deal with difficult clients and will help you and staff to manage the situation before, during and after the conflict. The success of these strategies lies in regular implementation to the point that it becomes a habit.

Accelerate Stage Partner